What is Data Integration

Call Data Integration allows your telephone activity to trigger the display of database information, on screen, as the call occurs

If you want to provide your customers with a more informed response, have customer data at your fingertips during a call and be able to answer customer queries concisely and accurately, without the need to refer elsewhere, then you need our Data Integration solution.

Data Integration links caller identification from the telephone system with related data base records from the computer system. The screen pop information can be displayed automatically on the PC desktop. This kind of interactivity, normally the preserve of the call centres, enables you to immediately access information regarding your caller and saves valuable time on each call. This means both an increase in productivity and a reduction in customer frustration wating for you to access their information.

We have integration packages for most of the popular database, accounting and CRM software suites currently on the market. Our software comes with the required files pre loaded and ready to go, so once you have licensed the appropriate options you can be up and running in no time.

Screen pop can be linked to both centrally located data such as accounts and locally held data such as contacts. What ís more, the screen pop provides a link to the full customer record in the specific database (e.g., Sage Line 50, Microsoft Outlook,) enabling the customer transaction to be handled quickly and efficiently. 

A special feature of Call Integration enables the screen pop data to be transferred with the call, offering the same functionality to the next handler.